Before you use your towel for the first time
We recommend soaking towels in cold water for a few hours or over night and hang drying them. Natural cotton needs to be "broken in", which allows the fibers to bloom, be softer and reach maximum absorbency. Each machine wash after that will make the towel softer and more absorbent. This isn't a must, but soaking the towels gives the cotton a jump start similar to washing and drying it many times.
Every time after that
We recommend gentle machine washing in warm or cold with similar colors. We recommend not using fabric softener in your wash. Fabric softener smells great, but actually coats the fibers making them less absorbent. No bleach and try not to mix the wash with items that have zippers or hooks as they might get tangled in the tassels.
We recommend line drying where possible; otherwise use a lower heat setting on your tumble dryer. Too much heat can damage the integrity of cotton, making your towels hard. Try a lower setting, or alternate between hang drying and tumble drying.
Most stains will be handled by your washing machine and detergent, but for extra nasty stains we recommend rubbing a solution of baking soda and vinegar on the stain before washing. This will also brighten the colors on your towel.
Linen and silk products
Linen and silk products don't need to be soaked. For linen please follow the same care instructions as for cotton. For silk, do not dry clean. Simply hand wash and hang dry.
What to do with pulled threads or unraveled tassels
If your towel has snagged and pulled out threads, simply cut the thread off. This will not damage your towel due to the way it has been loomed.
The tassels are hand knotted and can unravel with use. These can be re-tied. Make two bunches and twist each section clockwise till fully twisted. Take each bunch and wrap around each other in an anti-clockwise direction till fully twisted around each other. Tie a knot at the end of the tassel.